CoinTracker
Brand Identity & Logo Design. We created the iconic C + wallet logo that became the face of one of the leading cryptocurrency portfolio and tax management platforms.
About The Project
For their first logo and brand identity design project, CoinTracker hired Area21 to create their brand from scratch. What emerged was our iconic C + wallet logo—a symbol that perfectly encapsulates the product's purpose.
The CoinTracker symbol was created to combine the letter "C" with a wallet. Wallets are traditionally used in cryptocurrency lingo to describe the place where a user holds their tokens. CoinTracker is essentially a tool used to consolidate cryptocurrencies across all the user's wallets for portfolio balance viewing and tax management.
1st
Brand Project
C+W
Symbol Concept
5
Color Palette
Full
Brand System
A brand built for the future of crypto.
When CoinTracker approached us, they needed more than just a logo—they needed a complete visual identity that could scale with their ambitious growth plans in the cryptocurrency tax and portfolio tracking space.
We developed a comprehensive brand system including the iconic logo mark, a harmonious blue color palette ranging from deep navy to light sky blue, precise logo construction guidelines, and versatile lockup variations for every use case.
Symbol Construction
The C + wallet concept was meticulously crafted using precise geometric principles, creating a mark that's both distinctive and mathematically harmonious.
Color System
A carefully curated blue palette from #0000E7 to #A9CBFF creates visual depth while maintaining the trust and professionalism expected in fintech.
Flexible System
Multiple logo lockups—horizontal, stacked, and standalone—ensure the brand works flawlessly across all touchpoints from app icons to billboards.
